May 22, 2020
Kevin Hill and Joe Lynch discuss why the niches have riches, which refers to the advantage of specializing and owning a niche. In the logistics and transportation business, competition is intense and increasingly the best 3PLs are developing market segments, so they can customize their services to a specific niche (market segment).
Kevin Hill is the Director of Editorial and Research at FreightWaves, which publishes proprietary research on all things transport and logistics. Kevin is also the co-host of the popular freight sales podcast, Put That Coffee Down. Additionally, Kevin is the founder of CarrierLists, which is the only carrier database that provides a comprehensive profile of carriers that go beyond what is available in public records. Earlier in his career, Kevin held leadership positions in both the financial and logistics industries. Kevin earned an MBA from the University of Oklahoma.
FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves' SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. FreightWaves.com, the company's news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.