Dec 24, 2020
Overcoming Supply Chain Disruptions with Shanna
Greathouse and Tony Nichols
Greathouse, and Joe Lynch discuss overcoming supply chain
disruptions. Tony and Shanna work at CarrierDirect, a company that
specializes in helping companies minimize supply chain risk.
About Tony Nichols
Nichols is a Vice President in CarrierDirect’s Supply Chain
Practice. He has over 25 years of experience across all functions
of the supply chain and IT in multiple industries including
consumer products, life sciences, and industrial manufacturing.
Tony earned a Bachelor of Science in Business from Purdue
About Shanna Greathouse
Greathouse is a Senior Business Consultant at CarrierDirect.
Shanna has experience in a broad range of industries including oil
& gas, health tech, and consumer goods. She has led programs
ranging from acquisitions to technology deployment with a strong
focus on lean manufacturing and data management. Shanna earned a BA
and an MBA from Baldwin Wallace University.
Since 2011 carriers, 3PLs, shippers, and logistics technology
vendors have looked to CarrierDirect to deliver the
efficiency, strategy, go-to-market plans, and technology that will
elevate their business above their competition. CarrierDirect
builds organizations and relationships, providing strategy and
technology designed to maximize efficiency, reduce cost, and make
your business stand out. CarrierDirect advises clients on the
elements of their business most vital to success: strategy,
organizational structure, compensation, technology, training,
recruiting, workflows, processes, and more. CarrierDirect clients
include Werner, J.B. Hunt, Covenant, CRST, and FedEx.
Key Takeaways: Overcoming Supply Chain
The Causes of Supply Chain Disruptions include:
- Pandemics like the COVID 19.
- Natural disasters like forest fires, hurricanes,
- Socio-political events like trade wars and political upheavals
around the world.
- Rapid changes in consumer buying habits
The Supply Chain Disruptions Include:
- Manufacturing capacity drops and become less efficient
- Labor shortages and cost increases.
- Raw material shortages and cost increases.
- Financial implications
- Port congestion
- Trucking capacity falls and costs increase.
- Final mile capacity demand increases.
During the podcast interview, Tony and Shanna shared four (4)
strategies for avoiding and or minimizing supply chain
- Flip the forecasting narrative. During unprecedented times,
historical forecasting is not useful. Consumption-based
forecasting and planning, which is demand-driven and based on
consumer and customer consumption short-term patterns, is necessary
to ensure customer commitments are realized when supply is
constrained. Companies will need to implement solutions that
give this data in real-time or in the shortest time possible.
- New partnership opportunities. Distribution center networks
have expanded their footprint to allow for more immediacy in stock
pulling and decrease time to the consumer. Visibility to data
allows companies to work with novel partners including
non-historically 3PL partners or competitors to change the
distribution network to increase target addressable market and
improve last-mile capabilities. More and more companies are
looking at building consortiums with other companies to increase
capabilities and meet consumer expectations and to be competitive
with Amazon and Walmart.
- Unlock the true costs of goods. By understanding the true costs
of goods, both direct and
indirect expenses including cost of quality, rework, tariffs,
expedited air, and safety stock can uncover overlooked sourcing
opportunities that enable resilience and flexibility while reducing
- Digital Twin/Sandbox. By creating one unified system, a
holistic duplicate system or “Digital Twin”
can be created to serve as a sandbox for scenario analysis. Running
supply chain simulations enable a quantitative approach to assess
risk. Resiliency modeling and can address key supply chain
- CarrierDirect recently published a white paper,
Data Transparency that contains additional strategies for
assessing risk and overcoming supply chain disruptions.
Learn More: Overcoming Supply Chain
Data Transparency - The Foundation of Modern Business
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