Jul 22, 2021
Michael Darden and Joe Lynch discuss killing ghost loads and phantom data. Michael is the CEO of DFM Data Corp, a utility company designed to be a tool between digital partners moving freight in the USA and Canada.
Michael is from New York and moved to Atlanta Georgia in 1985. He is married, with 3 children. Michael has been fascinated with the coordination and movement of goods for 40 years. He worked for Coca-Cola, culminating as Operations Manager for the Coke Olympic Warehouse operation at the 1996 Atlanta Olympics. He then led Power2Ship as it pioneered digital freight matching in the trucking industry in the early 2000s. Arranging for the right human resources, at the right place, with the right equipment, at the right time, takes historic knowledge, precision in planning and communication, and precise execution. Michael has focused his career on the collection and utilization of actionable data to make informed process improvement decisions.
DFM Data Corp. Inc. was formed in 2019 to help the fragmented North American ground transportation industry embrace digital technology … AKA the “FreightTech Revolution”. The company has engaged with governance leaders to establish a business model for collaboration in the digital freight industry, the linchpin to unlock this valuable data. Recognizing that the fragmentation is caused by existing industry systems that date back 100 years, DFM Data has put forth a new type of ‘for profit’ entity to serve this exact need. Participation is power. Our technology solution introduces the ability to network all of the different systems with different jargon, and standardize to a communication bridge that uses virtual computing to move the data through the network, without disclosing the sensitive customer data.