Jul 22, 2021
Darden and Joe Lynch discuss
killing ghost loads and phantom data. Michael is the CEO
of DFM Data Corp, a utility company designed to be a tool between
digital partners moving freight in the USA and Canada.
About Michael Darden
is from New York and moved to Atlanta Georgia in 1985. He is
married, with 3 children. Michael has been
fascinated with the coordination and movement of goods for 40
years. He worked for Coca-Cola, culminating as Operations Manager
for the Coke Olympic Warehouse operation at the 1996 Atlanta
Olympics. He then led Power2Ship as it pioneered digital freight
matching in the trucking industry in the early 2000s.
Arranging for the right human resources, at the right place, with
the right equipment, at the right time, takes historic knowledge,
precision in planning and communication, and precise
execution. Michael has
focused his career on the collection and utilization of actionable
data to make informed process improvement decisions.
About DFM Data Corp
DFM Data Corp. Inc. was
formed in 2019 to help the fragmented North American ground
transportation industry embrace digital technology … AKA the
“FreightTech Revolution”. The company has engaged
with governance leaders to establish a business model for
collaboration in the digital freight industry, the linchpin to
unlock this valuable data. Recognizing that the fragmentation is
caused by existing industry systems that date back 100 years,
DFM Data has put forth a new
type of ‘for profit’ entity to serve this exact need.
Participation is power. Our technology solution introduces
the ability to network all of the different systems with different
jargon, and standardize to a communication bridge that uses virtual
computing to move the data through the network, without disclosing
the sensitive customer data.
Key Takeaways: Killing Ghost Loads and Phantom
- Michael Darden is
the Founder and CEO of DFM Data, where he and his team help
accelerate adoption of digital freight services by shippers,
carriers and brokers.
- DFM has a solution that will kill ghost
loads and phantom data, which in turn will improve the customer
experience and performance of digital fright matching services
- Today, shippers, carriers, and
brokers waste a lot of time because the data, that is the
foundation of the digital freight business is flawed.
- Old, dirty, data obscures market
signals and leads to a lot of bad decisions, customer
dissatisfaction, and additional cost for the entire industry.
- The heart of the problem is that
there is no unique identifier for loads. Example: A shipper or
broker posts a load on multiple load boards and then the load is
covered by a carrier. The load is removed from one of the load
boards, but not necessarily all the load boards. In this example,
the covered load is now a ghost load, yet dozens of companies don’t
know it yet. The same problem exists with capacity.
- As a result of ghost loads and
phantom data, supply and demand signals confuses rather than
enlighten the shippers, carriers, and brokers.
Data is a neutral utility that functions as the data
clearinghouse for the 200+ US-based digital freight matching
service providers (DFMs). Their distributed data platform
facilitates anonymized data-sharing by DFMs.
- This essential interconnectivity
between DFMs allows the automated removal of duplicated load and
capacity postings (aka “Phantom Data”) from multiple DFM marketplaces, platforms and load
boards—and ultimately, the entire US truckload spot market.
Learn More About Killing Ghost Loads and Phantom
DFM Data Corp
Logistics of Logistics Podcast
- If you enjoy the podcast, please leave a positive review,
subscribe, and share it with your friends and colleagues.
- The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
out The Logistics of Logistics on Youtube