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The Logistics of Logistics Podcast

Jun 29, 2022

Mike Wolf and Joe Lynch discuss why freight tech fails. Mike is a Client Engagement Director at JBF Consulting, a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry.

About Mike Wolf

Mike Wolf is a Client Engagement Director at JBF Consulting. Mike has extensive experience in Transportation and Logistics from procurement through operations leadership spanning 25+ years. His experience is deep in transportation and the CPG / Beverage Industry with particular expertise in leveraging change management skills to ensure changes are adopted and maximize the intended value, including implementing new systems, modes, suppliers or shipping points and carriers. Mike earned his BS in Electrical and Computer Engineering from The University of Tennessee.

About JBF Consulting

JBF Consulting is a supply chain execution strategy and systems integrator for logistics-intensive companies of every size and any industry. JBF’s background and deep experience in the field of commercial logistics technology implementation position them as industry leaders whose craftsmanship exceeds client expectations. JBF expedites the transformation of supply chains through logistics & technology strategy, commercial & bespoke software implementation, and analytics & optimization.

Key Takeaways: Why Freight Tech Fails

  • Mike Wolf is a Client Engagement Director at  JBF Consulting, a firm dedicated to helping shippers of all sizes and across many industries select, implement and squeeze as much value as possible out of their logistics systems.
  • In the podcast interview, Mike describes why freight tech fails and what can be done to improve the situation.
  • Mike and the JBF team have learned that freight tech failures can be separated into 3 categories:
    • Strategic misalignment – selected the wrong technology to solve the problem, inadequate ROI, vague business goals, not knowledgeable of the freight tech marketplace which is complex and everchanging.
    • Implementation issues – lack of freight tech project management expertise in-house, team members not experienced in freight tech implementations, lack of buy-in, poor planning, and host of other problems that ruin projects and careers.
    • Lack of continuous improvement – once the technology is implemented companies want to disband the team and move on, which often leads to under-utilized technology, misguided work-arounds, and a poor ROI.
  • JBF Consulting works with shippers to solve the problems described above. Since JBF only works on logistics and supply chain technology, they have the expertise and experience to solve even the most difficult challenges.
  • JBF uses a proven framework for selecting, implementing, and maximizing the impact of freight technology.

Learn More About Why Freight Tech Fails

Mike's LinkedIn

JBF Consulting LinkedIn

JBF Consulting

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The Logistics of Logistics Podcast