Apr 12, 2020
Brian Everett and Joe Lynch discuss the new reality of logistics sales and marketing. Since Brian is the CEO of TMSA he has a great perspective on what’s working in transportation and logistics sales. Brian shares his thoughtful insights, which are based on TMSA research and his direct involvement with TMSA members.
Brian is on a mission to help sales, marketing, and communications professionals in transportation and logistics to be more successful in their careers. Brian uses his 25 plus years of experience in marketing, sales, association management in transportation, logistics and supply chain to do accomplish his mission. He is committed to bringing together a community of successful marketing and sales professionals in freight transportation and logistics as the CEO of the Transportation Marketing & Sales Association (TMSA).
TMSA is the one and only association serving marketing, sales, and communications professionals in transportation and logistics. TMSA’s mission is to enable sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections, and resources, ultimately strengthening their individual development, their businesses, and the industry-at-large. Part of TMSA's mission is to help marketing and sales professionals be armed with knowledge on such issues as sales and marketing integration, blockchain technologies, lead generation, CRM and marketing automation platforms, and content marketing.
[10:23] Please tell us the first new reality of marketing and selling logistics services?
[19:53] What’s the second new reality of logistics marketing and sales?
[23:31] What’s the third new reality of marketing and selling logistics services?
Transportation Marketing and Sales Association (TMSA)
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