Mar 30, 2021
Joe Lynch and Steve Elwell discuss the concept of “make heroes, make money,” which relates to making customers and prospective customers the hero. Many salespeople and companies forget this principle and position themselves as the hero. Customers don’t want to be shown up by an outside company saving the day. They would rather be seen as the hero who picked a great partner to assist them in saving the day.
Steve Elwell is the Founder of iDev Partners, which is a business consultancy focused on turnaround, growth, and Improvement. Steve brings a strategic and practical approach to the challenges of leadership and business profitability. He is an expert in the growth and turnaround of small and medium manufacturing, logistics, and technology businesses. He led the turnaround of 6 troubled companies and started 2 new businesses. He successfully recruited and led 6 sales forces, introduced dozens of new products, and entered 10 new markets. As a retained executive search consultant, he built C-suite leadership teams for clients in a variety of industries. Steve earned a BA in Economics and Management and an MBA. He lives with his family in suburban Detroit.
iDev Partners provides growth and turnaround services to owners and executives of small and medium-sized automotive, industrial, and technology businesses. Areas of focus include new market entry, new product development, sales effectiveness, partnerships and alliances, operational excellence, and financial management.
Avoiding Fear, Uncertainty, and Doubt in Sales with Steve Elwell