Aug 3, 2022
Mike Allan and Joe Lynch discuss the Routeique story. Mike is the President and CEO at Routeique, a software as a service (SAAS) company that enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations— by providing them with unprecedented supply chain insight, foresight, and oversight.
Mike Allan is the President and CEO at Routeique, a cloud-based software platform for managing the logistics and delivery operation - both in the office, and in the field. The Routeique platform offers complete management of customers, orders, invoices, vendors, products, routes and fleet. Routeique is offered as SAAS (Software As A Service) and requires no special hardware or software and no IT staff or technical resources.
Routeique gives fast-moving consumer goods businesses unprecedented supply chain insight, foresight and oversight. Routique partners with them to using transparency to make their enterprises more efficient, competitive, sustainable, responsive, and profitable than ever before. Routeique was founded in 2016, with the core team working in the back office of a Western Canadian distribution centre. The two Routeique cofounders, Mike and Scott, met through an executive forum, where they discussed issues and challenges in the supply chain space. One of the topics that continued to come up was how limited data and visibility were impacting decision-making. Scott noted that many businesses in the space were facing, “death by a thousand cuts, without knowing where the cuts were.” After realizing the solutions on the market weren’t cutting it, our co-founders decided to design the supply chain technology they needed to run the operation effectively. With Scott’s expertise in the warehousing space and Mike’s expertise in technology, they first created an order portal and increased the number of tools from there. Since Day 1, the goal has been to enable fast-moving consumer goods businesses to save time and money, innovate faster, be more competitive, avoid costly mistakes, de-risk decisions, and satisfy ever-growing customer expectations.