May 29, 2020
Stop Toiling in Obscurity with Ann Holm
Lynch discuss why you should stop toiling in obscurity. To
build a successful career in the 21st century where most
people will have dozens of different jobs, you must work smart and
become known within your industry. Toiling in obscurity hoping to
be noticed and rewarded for all your labor is not a healthy or
smart approach for managing your career.
About Ann Holm
Ann C. Holm, MS, PCC, is
a Professional Certified Coach specializing in executive, career,
and sales coaching. In addition to being a certified Master
practitioner of the Myers-Briggs Type Indicator, she offers the
Type Coach online assessment, with a focus on personality as it
relates to the process of generating leads, closing, and
maintaining sales accounts. She also has 25 years of experience in
applied brain science, using her hands-on experiences to help her
coaching clients understand how to stay focused, be engaged, and
energized given the demands of the 21st-century workplace. Ann has
both a BA and an MS from the University of Michigan with focuses in
psychology, brain science, and language.
About Ann Holm’s Coaching Practice
Ann helps individuals position themselves for success by
increasing their self-awareness, which is a must-have skill in the
21st century. Through coaching and proven assessment tools, Ann
helps people become aware of their personality, emotional
intelligence, and how they manage their brain energy. She also
helps her client to better understand their value proposition or
personal brand. Areas of expertise include: personal
self-awareness, sales coaching for logistics professionals,
emotional intelligence, communication and influence, team building,
MBTI Master Practitioner, extensive experience with the MBTI Step
III, 360 Reach/Personal Branding, and applied brain science.
Key Takeaways – Stop Toiling in Obscurity
The Problem with Toiling in Obscurity
- The definition of toil is to work extremely hard, incessant
labor, grinding without rest or peace. The definition of obscurity
is the state of being unknown, inconspicuous, or unimportant.
Obviously, no one wants to toil in obscurity, but if you are not
proactive, you can find yourself being a doer and not a
- Toiling in obscurity means you lack leadership, influence, and
you are not recognized for your contributions.
- Some problems associated with toiling in obscurity:
- People sometimes struggle to step out of obscurity because
moving into the light requires them to leave their comfort
- Toilers often are not familiar or native to the social media
tools that are useful for getting found. Many people in their 50’s
and 60s’ did not grow up with social media so they do not use
- People living in obscurity sometimes do not fully understand
their value proposition. Not realizing their value to the deal,
they are hesitant to share their expertise.
- Many people who are flat out experts have a distorted view of
themselves. They undervalue their expertise and experience in a
field, which makes them hesitant to
- Sometimes individuals hold on to outdated thinking about their
role. They perceive themselves as doers rather than as a leader or
influencer. This behavior will not help you be discovered. You must
Put Yourself Out There - Join the
- When you become more active with the logistics community via
social media, content creation, and networking, you can become a
thought leader with more influence and a network of trusted
- When you put yourself out there, you get the following
- Gain legitimacy
- Grow your network
- Recognize your value proposition
- Leave your comfort zone
- Increase your confidence
- How to Become Part of the Conversation – Put Yourself Out There
- Create a professional, high-quality LinkedIn profile with a
nice headshot, headline, and list of accomplishments.
- Develop a network on LinkedIn and get to know the people your
- Participate in discussions, join some LinkedIn groups, share an
article, podcast, or video, and include your comments.
- Volunteer to represent your company at a networking event,
speak at an event,
- Create content like an article, podcast, or video.
Learn More About Toiling in Obscurity
The Logistics of Logistics Podcast
- If you enjoy the podcast, please leave a positive review,
subscribe, and share it with your friends and colleagues.
- The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn,