Nov 14, 2020
How Will You Compete with Amazon with Charley
Dehoney and Joe Lynch discuss
how will you compete with Amazon. Charley is an entrepreneur,
executive, and investor in the logistics and transportation space
who has successfully launched and grown multiple companies.
About Charley Dehoney
Dehoney is a growth-focused executive, board member, and
investor, with more than 17 years of experience at the intersection
of transportation technology. He's helped launch, build, and scale
companies that have supported hundreds of millions of dollars in
growth. Charley is currently serving as President of Fitzmark, a
mid-sized 3PL. Previously, Dehoney served as CEO of Manning's
Truck Brokerage, a 50-year-old, logistics company acquired in 2020
by Fitzmark, Inc. Dehoney has also held executive roles in several
high growth and venture capital-backed logistics businesses. He
lives in Omaha, Nebraska with his beautiful wife and three
strapping young sons.
FitzMark is a leading Indianapolis-based transportation and
logistics provider. Fitzmark delivers technology-enabled
third-party logistics solutions to shippers and carriers. Fitzmark
specializes in expedited transport, dry van, flatbed, refrigerated
freight, warehousing, and multimodal. Fitzmark has warehousing
locations in Los Angeles, Chicago, Atlanta, and Indianapolis.
Additionally, Fitzmark has offices in over a dozen cities
nationwide with new locations planned.
Key Takeaways: How Will You
Compete with Amazon
- In the episode title, "Amazon" represents all of the
tech-forward competitors who have entered the transportation and
- The Amazons of the world have some distinct advantages over the
average 3PL or broker. A few of those advantages include:
- A worldview that technology can transform an industry and that
great tech companies can and should scale very rapidly.
- A plan to build a better mousetrap - not just compete head to
head with the existing players in the market.
- A goal to create a superior customer experience using
- Access to capital either because of venture capital / private
equity backing or because the company is publically traded.
- Money to invest in sales and marketing. While many 3PLs and
brokers skimp on websites and digital marketing, the Amazons will
invest because they know there is a good return on investment.
- Mindshare, which is a marketing term that describes the amount
of consumer awareness or popularity surrounding a particular
product, idea, or company.
- To successfully compete against the Amazons, Charley recommends
- Build a niche and become extremely competitive within that
niche. If you develop a service offering that solves the unique
challenges of a specific niche, your company will be able to
compete and win even against larger rivals.
- Leverage the proper capital sources to scale your companies
- Angel investors/Venture capital for start-ups.
- Bank lending/Growth equity for relatively mature companies that
are looking for capital to expand or restructure operations, enter
new markets, or finance a significant acquisition without a change
of control of the business.
- Private equity to fund strategic exit and or acquisitions.
Learn More How Will You Compete
The Logistics of Logistics Podcast
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