Mar 12, 2019
• General Manager of SunAnt Interactive out of Milwaukee,
• MBA from the Thunderbird American School of International Management.
• After that, he started a business with his brother dealing with lead capture solutions and CRM.
• That start-up failed and he went on to work with various agencies.
• In 2009, Matt started SunAnt Interactive with a few of his friends.
• At the time, there were still a lot of unknowns with SEO and
people were losing money because of it.
• Our vision was that it was possible to be ethically profitable where the client is getting a fair return and we’re getting a fair wage.
• We’re incapable of and don’t want to work with everybody.
Certain people are better off with other firms.
• People pay us for our expertise and opinions, but that’s not for everyone.
• I was shocked when we first started working on logistics sites
together, because some of them seemed like afterthoughts. They were
• It’s bad for companies that don’t want to do anything about it, but it’s great for the ones that are serious about their online presence.
• Anyone can slap together a website, but you need to get inside the client’s head.
• The market doesn’t wait, so maybe that’s why you see some companies finally getting involved online.
• Organizations get some clarity when they are forced to answer such questions as “what makes us special?” during the building of a website.
• It’s good to know what you are good at and what you’re not.
• The first thing to do is ask yourself about your
organization’s current disposition online and be honest about
• The clients that do really well understand that things don’t happen overnight.
• Everything that you do with the business has to be measured against profit.
• The good thing about online efforts is that there’s no place to hide; you’re either getting return from your investment or you’re not.
• In the worst-case scenario, your website hurts you.
• When assessing your own website, ask yourself “if I was in the shoes of my prospect, does this site reflect negatively or positively upon me?”
• They’re realistic, they approach things scientifically, they
have proper expectations, and they can see the mid to long
• Some of the sites that we’ve worked on together that I’m very happy with are Armstrong & Associates and Dynamic 3PL.
• They both knew what made them different and better, whereas some companies struggle with determining that.